Home Price Marketing

Look at all the homes for sale in the Raleigh area in our MLS, all the short sales and foreclosures and inventory we know is still to come. Every home that is priced correctly is being snagged quickly by buyers right away. Homes that stay on the market for extended periods are the ones where the price doesn’t compel a buyer (Or buyers) to make an offer.

  • Realistic sellers (in terms of asking price) are getting significantly more traffic. This results in an increase in interested buyers; more interested buyers push prices higher. By adjusting prices, many sellers are getting higher offers.
  • You can’t negotiate with zero. Sellers that are “Leaving room to negotiate” are seeing little to no showing traffic traffic and no offers.

Pricing your home is a centerpiece of an effective marketing plan (although not the only component). What are the two most important categories home buyers are searching for?

  1. Price
  2. Location

A good home marketing plan is supposed to drive as many qualified buyers to see your home because that is what gives you the best chance on getting an offer.

My advice? Give yourself the best chance for the highest offers by pricing your home at a compelling number.

Homes in the Raleigh area that closed in 2010 where the final list price was equal to the original list price sold in an average of 49 days for 97% of the list price. Home sales where the final list price was lower than the original list price, the houses sold in an average of 141 days and for an average of 87 percent of original list price.